Jan 30, 2025·Branding·7 min read
Five branding mistakes early-stage startups keep making
Logos before strategy, generic typography, naming the company after the founder. The patterns repeat — and they're all expensive to fix later.
S
Sudewa Jayanath
Founder · Uniix Studio
We've worked with 40+ early-stage startups in the last three years. The same five branding mistakes show up in nearly every initial audit.
