Jan 15, 2025·Marketing·9 min read
How to think about performance marketing budgets in 2025
iOS privacy changes, AI-driven bidding, and saturated channels mean the old playbook is dead. Here's the framework we use with clients now.
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Nadeesha Perera
Growth Lead
The 70/20/10 budget allocation rule is one of the few frameworks that survived the iOS privacy era — but only if you redefine what each bucket means in 2025.
