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Social media case study ·2025
Social media creatives · Sri Lanka
One brand. Every post.
A social feed for an Ayurvedic beauty brand where every post, in any colour, is unmistakably Bilesma.
- Social creatives
- Art direction
- Bilingual copy
- Templates
Hover the deck
- Bilesma Natural (Pvt) Ltd
- Ayurvedic skin & hair care
- 4:5 feed posts
- Sinhala & English
- Post design
- Art direction
- Copywriting
- Templates
Social media creatives for Bilesma Natural, an Ayurvedic skin and hair care brand from Nugegoda: a nine-zone post template, fixed logo rules and five repeatable formats (reviews, ingredients, benefits, spotlights and offers) in Sinhala and English.
See the packaging case study
01 The challenge
Many products. One face.
Bilesma Natural sells a growing range of Ayurvedic creams, lotions, oils and cleansers, and introduces them on social one product at a time. Each post had to sell its product and still look unmistakably like Bilesma.
- 01
Ten-plus products, ten colour worlds
Every Bilesma product has its own packaging colour: saffron violet, gooseberry green, kasthuri orange. Posts had to honour each one without the feed turning into a patchwork.
- 02
Two languages in one scroll
Customers read Sinhala first, but product names, reviews and offers often arrive in English. Both had to sit together without fighting.
- 03
Trust before the sale
Natural and Ayurvedic claims are easy to make and hard to believe. The posts needed proof: real reviews, real ingredients, real certifications.
02 Anatomy of a post
Nine zones. Every post.
Take one post apart and you find the system. Hover or tap a zone to see what it does and why it sits where it does.
Zone 01 / 09
01Logo in the top corner
Always top, always in a corner, always opposite the headline. Here the headline runs left, so the mark sits right. It is never resized below legibility or placed over the product.
03 Logo placement
The mark moves. The rule doesn’t.
The logo always takes a top corner, on the side opposite the headline, and changes colour only for contrast. Pick a corner to see every post that uses it.
Top right. Headline runs left.
Mark colour
9 posts · logo top right
Kasthuri Care Body Lotion 
Rath Hadun Care Body Lotion 
Gooseberry Touch Body Lotion 
Gooseberry Touch Body Lotion 
Matara Hair Essence 
Bilesmalepa Face Cleanser, Dry & Normal 
Sinharaja Hair Oil 
Sinharaja Hair Oil 
Pure Divine Shampoo & Conditioner
04 Brand constants
What never changes.
Colours, products and formats rotate. These five elements do not. Each dot below is one of the nineteen posts.
Bilesma mark in a top corner
Never moved off the top edge
19 / 19
bilesmanatural.lk
Only the pop-up banner drops it
18 / 19
“Pure by Nature. Proudly Sri Lankan.”
Every post that isn’t an offer
16 / 19
Five-icon trust row
On every product post with claims
15 / 19
Natural Product seal
Paired with GMP and ISO marks when relevant
15 / 19
05 Formats
Five formats, one family.
Each format has a job in the funnel: reviews build trust, ingredients prove the Ayurvedic story, offers close. Open any post to run it against the brand check.
Nineteen posts, five formats. Filter by format to see the formula behind each one, or open any post to check it against the brand rules.
06 Colour
Each product keeps its own world.
Backgrounds are pulled from the packaging, so a customer who knows the bottle recognises the post. The frame around it stays the same.
Kasthuri Care#F9A65A → #E2611B Saffron#C4B0EC → #4A2F86 Gooseberry Touch#F6C46E → #1F5B33 Sinharaja#C9DE9E → #2C5A35 Matara Hair Essence#F1F1EE → #3D5A1F Bilesmalepa#F8D3B6 → #6F8295
07 Outcome
A feed you can recognise without the logo.
What Bilesma Natural has now:
- 01A post template with nine fixed zones that any designer on the account can follow
- 02Five repeatable formats: reviews, ingredients, benefits, spotlights and offers
- 03One logo rule set: top corner, opposite the headline, colour chosen for contrast
- 04A Sinhala-first voice with English product tags for search and recall
- 05Trust signals (seal, five badges, GMP and ISO marks) on every product post
- 06Product colour worlds that change post to post while the brand stays fixed
For product brands
Why a consistent feed sells more than a clever post
People scroll past a post in under a second. If your brand looks different every time, every post has to introduce you from scratch. A fixed frame (logo, sign-off, trust marks, URL) means each post builds on the last, and customers start recognising you before they read a word.
That is why we design social media for Sri Lankan beauty and wellness brands as a template system, not a series of one-off graphics, and tie it back to the same packaging and print the customer holds.
Questions
About this project
What social media work did Uniix Studio do for Bilesma Natural?
Uniix Studio designs Bilesma Natural's social media posts: customer review posts, ingredient and benefit posts, product spotlights and promotional offers, all built on one post template with fixed rules for the logo, sign-off, trust badges and website.
How do you keep a brand consistent across many different social posts?
Fix the frame and let the content change. For Bilesma Natural the logo always sits in a top corner opposite the headline, and the Natural Product seal, five-icon trust row, website and the line 'Pure by Nature. Proudly Sri Lankan.' hold the same positions. Backgrounds and products change from post to post; the frame does not.
Should a Sri Lankan brand post in Sinhala or English?
Often both. Bilesma Natural's headlines and benefits lead in Sinhala, the language most of its customers think in, while product names sit in an English tag so they stay searchable and match the packaging.
Where should a logo go on a social media post?
Somewhere it never fights the headline or the product. Our rule for Bilesma Natural is a top corner, on the side opposite the headline, with the colour switched between white, charcoal or a tint only for contrast. Co-branded offers are the one case where it moves to the top centre.
Does Uniix Studio design social media creatives in Sri Lanka?
Yes. Uniix Studio designs social media creatives and templates for brands across Sri Lanka, in Sinhala and English, and connects them to the brand's packaging, print and motion work.
Closing
Does your feed look like one brand?
Uniix Studio designs social media systems that keep Sri Lankan product brands recognisable in every post, in Sinhala and English.
Let’s build yours.
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