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Packaging case study ·2024
Cosmetic packaging design · Sri Lanka
Bilesma Natural
From a plain kraft bag to a botanical brand people carry home.
- Packaging
- Retail
- Motion
- Bilesma Natural (Pvt) Ltd
- Ayurvedic skin & hair care
- Nugegoda, Sri Lanka
- 2024
- Packaging design
- Print design
- Brand system
- Logo animation
Packaging, print and motion for Bilesma Natural, an Ayurvedic skin and hair care brand from Nugegoda: a redesigned carry bag system, an X-banner, coupon and tips bookmarks and a logo animation reel.
Visit bilesmanatural.lk (opens in a new tab)01 The challenge
Great products. A forgettable bag.
Bilesma Natural makes Ayurvedic skin and hair care in Nugegoda: face creams, body lotions, hair oils and more. The products lived up to the brand. The carry bag didn’t.
- 01
It said nothing about natural beauty
Bare kraft and a utility-blue band read as a grocery or takeaway bag. For an Ayurvedic skin and hair care brand, the word that matters most, natural, was nowhere to be seen.
- 02
It disappeared on the counter
No tagline, no colour story, no point of difference. Nothing made a customer pause, pick it up or remember whose bag it was.
- 03
It wasted a free marketing surface
A carry bag goes home with the customer and stays around for days. The old one carried no website, no phone number and no reason to order again.
Drag to compare
02 Before & after
Same products. A different first impression.
We kept the Bilesma Natural logo and rebuilt everything around it: material, palette, illustration, message and the information the bag carries.
| Aspect | Old bag | New bag |
|---|---|---|
| Base | Brown kraft paper | Clean white bag |
| Brand cue | Blue band, small badge logo | Cascading watercolour botanicals |
| Palette | Off-brand utility blue | Botanical greens |
| Message | None | “Let Your Inner Beauty Shine” |
| Contact | None | Web, email, two phone lines, address |
| On the counter | Blends in | Reads premium and natural at a glance |
03 Packaging system
Two faces. One botanical system.
A bag is seen from every side, so we designed both. One face carries the promise and the contact band; the other is a calm logo panel. The watercolour gusset joins them.
04 Design decisions
Six choices that changed the bag.
None of this is decoration. Each decision answers one of the problems the old bag had.
- 01
From functional to premium
Moving from kraft to white repositions the brand from everyday to considered. White signals cleanliness and care and gives the artwork room to breathe.
- 02
Show natural, don’t say it
Monstera and palm fronds in watercolour run down the gusset and wrap the corner, so the bag tells the plant-based story before a word is read.
- 03
A palette that belongs to the brand
The blue band fought the brand. A botanical green now ties the bag, banner and bookmarks together into one recognisable system.
- 04
An emotional promise, front and centre
“Let Your Inner Beauty Shine” leads the main face, with BEAUTY set heavier in brand green. The bag carries a feeling, not just a product.
- 05
Every bag becomes a reorder prompt
A green footer band carries bilesmanatural.lk, the customer care email, both phone lines and the Nugegoda address, so the bag keeps selling after the sale.
- 06
Two faces, one system
One face leads with the message; the other is a quiet logo panel with line-art leaves in sage and sand. Whichever way it sits, the bag is on brand.
05 Colour
A palette taken from the leaves.
Greens for nature and wellness, charcoal for the mark, a touch of sand for warmth. The same tokens run through the bag, the banner and the bookmarks.
Botanical Green
#6A9670
Headline accent, contact band, BEAUTY emphasis
Fresh Leaf
#8CBF6B
Bookmark and promotional highlights
Monstera Deep
#1F3A2B
Watercolour shadows and photography backdrop
Charcoal Mark
#2E2E2E
Logo, wordmark and body type
Sand Sprig
#E8CFA8
Line-art accent leaves on the logo face
Clean White
#FFFFFF
Bag base, breathing room
06 Retail & events
An X-banner that speaks Sinhala.
For retail floors, pop-ups and events, we designed a roll-up stand that reads from across the room. The headline is in Sinhala, the language most of Bilesma Natural’s customers think in.
ඔබව හදවතින්ම ලස්සන කරයි.
- Logo high, where it clears tables and crowds
- One portrait, one leaf: the product story in a single image
- Monstera corners that tie the stand to the packaging
07 In-bag inserts
Bookmarks that bring customers back.
Two arch-topped bookmarks travel inside the bag. One rewards the next order; the other gives the customer something worth keeping.
Coupon
7.5% off
A scratch-to-reveal code with four clear steps to redeem it on bilesmanatural.lk, valid for 21 days to nudge a quick second order.
Tips
හදවතින්ම ලස්සන වීමට tips 5ක්
Five tips for being beautiful from the heart, in Sinhala. Value-first content that keeps the brand on the nightstand.
08 Motion
The logo, in motion.
A nine-second reveal: the mark resolves out of warm light, then the Sinhala promise from the X-banner lands beneath it. Built for Reels, ads and video intros, so every piece of content opens the way every bag closes.
09 Outcome
Packaging that works on every unit sold.
A carry bag is the one ad every customer takes home. Here is what Bilesma Natural has now:
- 01A two-panel carry bag that reads premium and natural from any angle
- 02One green botanical system shared by packaging, banner and bookmarks
- 03Contact details and the brand promise on every bag that leaves the store
- 04A Sinhala-led X-banner for retail floors, pop-ups and events
- 05Bookmark inserts that reward a second order and add value to the first
- 06A logo animation ready for Reels, ads and video intros
For product brands
Why packaging design pays back for Sri Lankan brands
For cosmetics, beauty and Ayurvedic brands in Sri Lanka, packaging is often the first thing a customer holds and the last thing they see before deciding to buy again. A well-designed carry bag differentiates you on the counter, signals product quality, and keeps your website and phone number in the customer’s home.
Unlike an ad, it works on every unit you sell, for as long as you sell it. That is why we treat packaging, print and motion as one brand system rather than separate jobs.
Questions
About this project
What did Uniix Studio design for Bilesma Natural?
Uniix Studio redesigned Bilesma Natural's carry bag packaging, replacing a plain kraft bag with a white, two-panel botanical design. We then carried the same system into an X-banner roll-up stand, a coupon bookmark, a five-tips bookmark in Sinhala and a logo animation reel.
Why did the old Bilesma Natural packaging need a redesign?
The original bag was a standard brown kraft bag with a blue band and a small badge logo. It worked as a bag but said nothing about natural or Ayurvedic beauty, looked like a grocery bag on the counter, and carried no website, phone number or reason to reorder.
What makes good packaging design for a natural beauty brand?
Good natural beauty packaging shows the brand promise before any text is read, through colour, illustration and material. It should feel premium, stay consistent on every unit, and work as a marketing surface by carrying the brand's tagline and contact details.
Can packaging be redesigned without changing the whole brand?
Yes. For Bilesma Natural we kept the existing logo and built a new packaging system around it: white base, watercolour botanicals, a green palette and a clear tagline. The logo stayed; the way the brand shows up changed.
Does Uniix Studio offer packaging and print design in Sri Lanka?
Yes. Uniix Studio designs packaging, carry bags, roll-up banners, bookmarks, inserts and other print collateral for brands across Sri Lanka, delivered as print-ready files and extended into social and motion when needed.
Closing
Is your packaging as good as your product?
Uniix Studio designs packaging, print and motion that make Sri Lankan product brands look the way their products feel.
Let’s redesign yours.
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